What is the website for?

Here are just a few examples to get you thinking

Advertising
Marketing
Publicity
Customer awareness
Brochure
Portfolio - Samples of your work
Advice and guidance
Sharing information");
Social purposes
Product catalogue
Online shop (e-Commerce)
Publishing
Providing an online service
Events
Charitable purposes
Newsletters
Fan club

We could go on forever.

The primary purpose of the Bobbing Wide website is to make you choose us for your website design and website development.
How we attempt to do this is a combination of quite a few of the above.

products or services you plan to offer online

Do you have products to sell or do you provide services or a combination of the both?
The services that Bobbing Wide provide are:

website design - we will design you a brand new website
website development - we will develop your brand new website or we will upgrade your existing site
website support - and we will continue to support your website

goals of your website

What is your goal for launching an online presence for your business?

Is it something measurable? Examples:

Increase your customer base by x percent
Increase your turnover by selling to online customers
Increase your cash flow by selling off excess stock
"Reduce your workload
Reduce the number of late night emergency calls

The goals of Bobbing Wide are:

improve our work life balance
to truly enjoy our work
to make lots of lovely, working websites
to do the techno-babble, so you don't have to

what sets you apart

What will set you apart from your competition?

What do you do better than your competitors? Why are your products superior?
Why should people want you?
What is your USP (Unique Selling Point)? What are your PCR's (Points of Compelling Relevance)?

If you already have a reputation for quality, service, product range, price, or after care then you've got a big advantage over a startup company.

If not then we'll need to discover the hook lines that best describe you.
Then you have to find a way to get your customers to believe you.

Who will be your primary target market and who will be your secondary target market?
Bobbing Wide's primary target market are small businesses who either want a new website or want improvements to their existing one.
Our secondary market are people who want to know more about how their website works.
i.e. those who want to know a bit more of the techno-babble.

Knowing this helps us to decide what you should have in your website's content and how you should present this information.

Herb Miller Email: herb@bobbingwide.com t: 02392 410090 m: 07876 236864

Bobbing Wideweb design - web development